Here's to the Survivors

Author: 
Paul Bowers
Published in: 
January-February
2009

Congratulations.  Odds are if you're reading this, you are a survivor! Considering all that's going on, this is probably no accident.

We all hope that President Obama and his newly minted team will provide the leadership, and money, to help move America out of our current financial mess.

For the airport industry, however, our future is less dependent on a miracle stimulus package than on tried-and-true funding programs that exist (sure we can adjust along the way) and our ability to create our own destiny through better management and deployment of existing resources.

If all hopes are pinned to a stimulus package, we could be setting ourselves up for failure. What happens if this money doesn't materialize? I'd rather have control over our destiny than be reliant upon something that may never happen.

This issue of Airport Improvement provides you with great examples of airports leveraging resources already at hand or in other cases saving money by using new technologies or outside resources. Our airports have real marketing muscle that demands respect and creates opportunities. This muscle involves partnering with the private sector to either create or save money while enhancing service.

Our article about Cleveland Hopkins is a great example. The airport is generating revenue from Pepsi simply by harnessing its demographic muscle. Cleveland and other airports have target markets that are inherently appealing to companies looking for the right consumers. The best part is we've only scratched the surface here.

There's much more to mine, but it takes expertise like Cleveland employed. Consultants work with us all the time to help with airport construction. This is really no different except that these experts help us market our assets.

Our hangar article from Bloomington, IN, and baggage in Fort Myers, are examples of airports re-thinking past practices and partnering with the business world to create winning strategies for themselves and their customers.

Yes, we are survivors, not because we've been rescued, but because we've changed with the times.

As always, thanks for all of your support.

Cheers! Paul

Subcategory: 
Publisher's Column

FREE Webinars

Leveraging Technology Throughout the Airport SMS Lifecycle

AGATI

RECORDED: Thursday, September 7th, 2017 at 11:00 am EDT

Most airport layouts were designed when passengers played cards while waiting for a flight because an onboard meal was an expectation and the very idea of a smartphone would have been laughable.

What was once a mess of beam seating everywhere now has a multi-function use: part lounge, part cafe, part office and a wealth of amenities. New uses of spaces as well as new types of furniture are finding their way into the airport because today's passenger is really focused on getting to point B rather than the journey itself. Airport design and furniture elements have a stronger impact on the passenger experience than one may realize. There's the comfort. The durability. The usability.

Matt Dubbe from Mead and Hunt and Joe Agati from Agati Furniture will tackle these questions and others in: Airport Interiors are Experiencing Massive Change: What You Need to Know.

View an archived version of this session in its entirety: 

View full webinar:  Airport Interiors: What You Need to Know - (Flash)
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