Publisher's Blog
So What?
When I hear about new advances in IT, my typical response is "So what?". New technology comes out on a daily basis. A steady stream of new iPhones, Facebook pages and web streaming propositions has made us numb to what is truly new and helpful. What's new may not always be relevant to what my needs are. Hence, I subject them to the "So what?" test. If they don't provide something I really need, or allow me to do something much faster, I'll pass. [more]
The Name Game
What's in a name? Well, it's a first impression. It's also a descriptor. And it should be an opportunity. Consumer product companies spend big dollars developing their names. There's a lot at stake, and the right name can help define a business and even influence its success or failure. [more]
Do 148 Years Really Make a Difference?
Between the November elections, multiple shootings and the fiscal cliff drama, 2012 was quite intense. Personally, I was more than ready to turn the calendar to 2013. But the holidays were a great respite from it all. I took the opportunity to enjoy some time with family and recharge my batteries. Seeing the movie Lincoln was a real treat. I love history, and the film does a marvelous job portraying President Lincoln's final months in office. [more]
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